Salesforce Marketing Cloud

Salesforce Marketing Cloud (previously ExactTarget) is a provider of digital marketing automation and analytics software and services.

Authentication methods

Marketing Cloud uses a complicated mix of credentials and keys, depending on which features you use:

OAuth for APIs, SFTP for file transfer with GPG on outbound

OAuth for APIs, SFTP for file transfer

Inbound Syncs

The following are available as inbound streams:

• Data Extensions (Full Refresh only)

• Journey History (Incremental only, beginning 30 days prior to sync start)

Outbound Syncs

Supported Targets

• Data Extensions

Supported Sync Strategies

• Upsert (performs an AddAndUpdate import operation)

• Update (performs an UpdateButDoNotAdd import operation)

• Create (performs an AddAndDoNotUpdate import operation)

• Replace (performs an Overwrite import operation). Note that although Salesforce does not require a primary key for this operation, Omnata Push still requires one in order to properly track the full life cycle of records over time.

These operations are described here.

Functions

FETCH_DATA_EXTENSIONS

Fetches a list of Data Extensions.

Parameters:

• CONNECTION_SLUG (VARCHAR): The slug of the connection

Examples:

select *
from table(OMNATA_SALESFORCE_MARKETING_CLOUD_PLUGIN.UDFS.FETCH_DATA_EXTENSIONS(
                'my-sfmc-connection'));

FETCH_DATA_EXTENSION_RECORDS

Fetches records from a Data Extension.

Note that currently this function requires a connection method with FTP credentials.

Parameters:

• CONNECTION_SLUG (VARCHAR): The slug of the connection

• DATA_EXTENSION_NAME (VARCHAR): The name of the data extension

Examples:

select *
from table(OMNATA_SALESFORCE_MARKETING_CLOUD_PLUGIN.UDFS.FETCH_DATA_EXTENSION_RECORDS(
                'my-sfmc-connection',
                'My Data Extension'));