# Marketo

Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.

### Authentication

To authenticate, you will need:

1. Your Marketo "Munchkin ID":

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2. A role with the Access API and Access Database Permissions:

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fgit-blob-e32cebd3a07bf4f4a8bb21290b20d2e96abaccc5%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fgit-blob-88f3a165d65bb5675277e1154b1bfe76e0b61c4d%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

3. An API Only User which has the above role:

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fgit-blob-a8b4db87ac5e8b343b3ad0d2bf8f3d9c1e826989%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

4. Under "LaunchPoint", a Custom service linked to the above API User:\\

   <figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fgit-blob-3ae112ce086b560b6b1c3b0fedc70096dac584c1%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

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5. The Client ID and Secret can be found under the View Details link:

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fgit-blob-3ac51c414a2fafae5803159492d3560db96cd9c6%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

#### Inputs required for Omnata Connection

With the Munchkin ID, Client ID and Client Secret, you can create your Omnata connection.

### Inbound Syncs

Inbound Syncs are not yet supported.

### Outbound Syncs

The following objects are supported for Outbound Syncing:

| Object         | Sync Strategies        |
| -------------- | ---------------------- |
| Leads          | Create, Update, Upsert |
| Custom Objects | Create, Update, Upsert |
|                |                        |