# Marketo

Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.

### Authentication

To authenticate, you will need:

1. Your Marketo "Munchkin ID":

<figure><img src="/files/FBuve7HalYLSUCpprFT5" alt=""><figcaption></figcaption></figure>

2. A role with the Access API and Access Database Permissions:

<figure><img src="/files/Qdg4gFqsQmkOOYg6d6pa" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/QoZ8pFYYia5hVvmANrEy" alt=""><figcaption></figcaption></figure>

3. An API Only User which has the above role:

<figure><img src="/files/sILoWygqD8bRcbQRmu1G" alt=""><figcaption></figcaption></figure>

4. Under "LaunchPoint", a Custom service linked to the above API User:\\

   <figure><img src="/files/xuQd4ix8uSNb9nkhLRbZ" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/bdbNNP15cuFFLpAJikm5" alt="" width="563"><figcaption></figcaption></figure>

5. The Client ID and Secret can be found under the View Details link:

<figure><img src="/files/VLxFP4XWewvMVp3wnyPJ" alt=""><figcaption></figcaption></figure>

#### Inputs required for Omnata Connection

With the Munchkin ID, Client ID and Client Secret, you can create your Omnata connection.

### Inbound Syncs

Inbound Syncs are not yet supported.

### Outbound Syncs

The following objects are supported for Outbound Syncing:

| Object         | Sync Strategies        |
| -------------- | ---------------------- |
| Leads          | Create, Update, Upsert |
| Custom Objects | Create, Update, Upsert |
|                |                        |


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.omnata.com/omnata-product-documentation/omnata-sync-for-snowflake/apps/marketo.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.