Meta Marketing

The Omnata Meta Plugin is designed to fetch ad performance insights.

Authentication methods

App Access Token

  1. Create a Meta Developer account at developers.facebok.com which should link to your business account(s) by your identity.

  2. Create an app

    1. Pick the relevant business portfolio(s)

    2. App functionality; pick the option 'Other'

    3. App type; pick the option 'Business'

    4. Name the app 'Omnata Sync'

  3. Add products to your app - Marketing API

  4. Follow the Meta docs to get your app Access Token. You will only need the access token to connect via Omnata, the App ID and App Secret are not required.

This video, not created directly for Omnata, provides a useful overview of the steps.

Inbound Syncs

The following streams are supported:

  • Ads

  • Ad Sets

  • Campaigns

  • Insights Ads Performance Daily

Outbound Syncs

Currently there is no outbound sync functionality, but uploading offline conversions is coming soon!

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