# Marketo

Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.

### Authentication

To authenticate, you will need:

1. Your Marketo "Munchkin ID":

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2. A role with the Access API and Access Database Permissions:

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2FdNbQ5LkLAhmSsOx8YV7Q%2Fimage.png?alt=media&#x26;token=578b5df6-da54-4d7b-b8a7-0f6dd693b697" alt=""><figcaption></figcaption></figure>

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3. An API Only User which has the above role:

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4.  Under "LaunchPoint", a Custom service linked to the above API User:\


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5. The Client ID and Secret can be found under the View Details link:

<figure><img src="https://2119005510-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedNbhp7XNeTdK7we4Ka5%2Fuploads%2Fy4cawd5yy0bNZYEP0sN1%2Fimage.png?alt=media&#x26;token=bd04d2da-f535-44bd-a816-8996cb2ae0d5" alt=""><figcaption></figcaption></figure>

#### Inputs required for Omnata Connection

With the Munchkin ID, Client ID and Client Secret, you can create your Omnata connection.

### Inbound Syncs

Inbound Syncs are not yet supported.

### Outbound Syncs

The following objects are supported for Outbound Syncing:

| Object         | Sync Strategies        |
| -------------- | ---------------------- |
| Leads          | Create, Update, Upsert |
| Custom Objects | Create, Update, Upsert |
|                |                        |
